Apple Supply Chain and Product Overview ｜ September 2023
October 31, 2023
Key Takeaways:
iPhone Production Forecast:
- After Sony’s effort on the 2-layer pixel main camera sensor in these two months, we have seen the volume of two low-end models have increased thanks to the yield rate improvement and we thus revise up iPhone 15 base model production volume by 2~3M in 3Q23.
- As a result, we adjust our Y2023 new iPhone production forecast from 77~82M to 79~84M.
iPhone 15 Series Panel Maker Analysis:
- SDC (Samsung Display Company) holds the largest share of iPhone 15 series panels in 2H23.
- LGD (LG Display) has verified Pro model in late July and commenced shipping its panels in August.
- Furthermore, we check that Apple may shift 5~10M units of Pro Max panel forecast from SDC to LGD if they successfully pass verification for Pro Max model in the end of September.
Apple Watch Updates:
- Due to minor functional upgrades in the launch of Apple Watch Series 9 and Apple Watch Ultra 2, we may maintain the total sell-in shipment for Apple Watch in Y2023 at 35~39M units.
- We have noticed that Luxshare may begin to handle the assembly of the new Apple Watch Series 9 in Vietnam.
Table: iPhone 15 Series Panel Makers Allocation by Model in 2H23(E)
The information we shared is only a short excerpt of our monthly report. If you have further interest in our research and findings, we would be happy to provide you with a more detailed and comprehensive report that includes additional insights and data points. Please contact us to access our full insights.
Authors
Eddie Han
Eddie Han, Sr. Analyst/Research Director at Isaiah Research, has been studying smartphone industry for 10+ years. Focus on smartphone and the related components supply chain research. Master in Social Enterprise, Fu Jen Catholic University, Taiwan. Currently as the Sr. Analyst/Research Manager of Smartphone Team at Isaiah Research and lead 3+ members to work on supply chain analysis from smartphone(Apple/Android), 5G, RF, camera, display to XR research with a solid methodology. Business development and customer management include top-tier smarphone brands and components vendors. Used to work as Sr. Industry Analyst/Section Manager for 10+ years at Market Intelligence and Consulting (MIC). Conduct 150+ smartphone industry reports on OEM/EMS/ODM shipment tracker, application processor, radio frequency, display and 5G communication related research.
