Apple Supply Chain and Product Overview ｜ March 2023
April 28, 2023
Key Takeaways:
iPhone Sales and Production:
- The iPhone sales in Mainland China have slightly increased due to price discounts, leading us to revise our estimation from 52~57M to 53~58M in 1Q23. However, we remain conservative for the iPhone production forecast in 2Q23 as we haven’t seen a strong demand recovery.
- We preliminary expect the iPhone 15 series production in Y2023 may be in the range of 85~90M, with 40% low-end and 60% high-end models in the product mix.
Apple Supply Chain Update:
- We check that Novatek may recently tape out 28nm OLED DDI(Display Driver IC) for iPhone as Apple may intend to gradually substitute 40nm OLED DDI with 28nm OLED DDI. We believe Novatek may have the possibility to become a new supplier in Y2024 if it passes Apple’s verification smoothly.
Apple Watch Update:
- We check that the sell-in shipment of Apple Watch in Y2023 may be 36~40M units, slightly lower than the previous year due to the unpromising market outlook and fewer new models.
- Apple may target the adoption of Micro LED panels on its future Apple Watch Ultra product in Y2025. However, the actual launch time may depend on the progress of technology development.
Full insights delivered in Mar'23 Monthly Report.
The information we shared is only a short excerpt of our monthly report. If you have further interest in our research and findings, we would be happy to provide you with a more detailed and comprehensive report that includes additional insights and data points. Please contact us to access our full insights.
Authors
Eddie Han
Eddie Han, Sr. Analyst/Research Director at Isaiah Research, has been studying smartphone industry for 10+ years. Focus on smartphone and the related components supply chain research. Master in Social Enterprise, Fu Jen Catholic University, Taiwan. Currently as the Sr. Analyst/Research Manager of Smartphone Team at Isaiah Research and lead 3+ members to work on supply chain analysis from smartphone(Apple/Android), 5G, RF, camera, display to XR research with a solid methodology. Business development and customer management include top-tier smarphone brands and components vendors. Used to work as Sr. Industry Analyst/Section Manager for 10+ years at Market Intelligence and Consulting (MIC). Conduct 150+ smartphone industry reports on OEM/EMS/ODM shipment tracker, application processor, radio frequency, display and 5G communication related research.
