Apple Supply Chain and Product Overview ｜ January 2023
February 14, 2023
Key Takeaways:
iPhone Production Forecast (1H23)
- After the China’s reopening, we observed that demand for iPhone in January may be stronger-than-expected thanks to the Chinese New Year. We therefore slightly revise up our iPhone production forecast to 61~66M in 1Q23.
- Compared to iPhone 13 Pro series’ End-of-Life (EOL) plan in Sep’22, iPhone 14 Pro series might face their EOLs in Jun’23, which is comparatively shorter. Thus, we estimate the iPhone production shipments in 2Q23 to be a 15~20% YoY decline.
iPhone 15 Pro Max and iPhone 15 Pro EMS Allocation
- Based on our checks, Foxconn may still be the sole supplier in iPhone 15 Pro Max since it has been the first time to apply periscope, which requires more advanced ability in assembling. However, we observed that Foxconn may no longer be the sole assembler in iPhone 15 Pro, sharing part of EMS allocation to Luxshare.
iPad Sell-in Shipment Forecast (Y2023)
- We see that the total sell-in shipment of iPad in Y2023 may have a negative 8~10% YoY as the market demand may turn weak with disappearing WFH benefits.
Apple’s IT Products EMS Reallocation Plan
- Due to China’s supply chain disruptions last year, Apple has become more proactively in requesting EMS vendors for IT products to build capacity outside of China.
- With that, we observed that Vietnam may appear to be Apple’s first choice owing to the supply chain clustering benefit. For example, BYD may have built its new fab site and started manufacturing entry-level models for iPad in Vietnam in 2H22.
Full insights delivered in Jan'23 Monthly Report.
The information we shared is only a short excerpt of our monthly report. If you have further interest in our research and findings, we would be happy to provide you with a more detailed and comprehensive report that includes additional insights and data points. Please contact us to access our full insights.
Authors
Eddie Han
Eddie Han, Sr. Analyst/Research Director at Isaiah Research, has been studying smartphone industry for 10+ years. Focus on smartphone and the related components supply chain research. Master in Social Enterprise, Fu Jen Catholic University, Taiwan. Currently as the Sr. Analyst/Research Manager of Smartphone Team at Isaiah Research and lead 3+ members to work on supply chain analysis from smartphone(Apple/Android), 5G, RF, camera, display to XR research with a solid methodology. Business development and customer management include top-tier smarphone brands and components vendors. Used to work as Sr. Industry Analyst/Section Manager for 10+ years at Market Intelligence and Consulting (MIC). Conduct 150+ smartphone industry reports on OEM/EMS/ODM shipment tracker, application processor, radio frequency, display and 5G communication related research.
