The average inventory on the hands of major Android smartphone brands has slightly increased to 8~10 weeks.
March 17, 2023
Key Takeaways:
- The current average inventory of major Android smartphone brands, exclusive of channels and distributors, has experienced a slight increase to 8-10 weeks.
- Xiaomi may potentially face slight pressure on piling-up inventories.
- Oppo and OnePlus ideally control their inventory at the channels and distributors' side.
- Samsung's inventory may come from its mid-to-low-end models.
- Honor has recorded a modest increase following the expansion of its overseas channels.
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Authors
Eddie Han
Eddie Han, Sr. Analyst/Research Director at Isaiah Research, has been studying smartphone industry for 10+ years. Focus on smartphone and the related components supply chain research. Master in Social Enterprise, Fu Jen Catholic University, Taiwan. Currently as the Sr. Analyst/Research Manager of Smartphone Team at Isaiah Research and lead 3+ members to work on supply chain analysis from smartphone(Apple/Android), 5G, RF, camera, display to XR research with a solid methodology. Business development and customer management include top-tier smarphone brands and components vendors. Used to work as Sr. Industry Analyst/Section Manager for 10+ years at Market Intelligence and Consulting (MIC). Conduct 150+ smartphone industry reports on OEM/EMS/ODM shipment tracker, application processor, radio frequency, display and 5G communication related research.
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